Dashboards & business intelligence

Dashboards & BI that go beyond attractive charts

Datalab creates dashboards and BI environments that help teams see what is happening, where deviations arise and which actions are needed. We help with KPIs, data models, tooling, reporting, adoption and, where needed, the data foundation underneath.

Illustration of dashboards and BI as a management layer on reliable data

When dashboards & BI become useful

Excel and manual reports are often perfectly fine to start with. Dashboards & BI become valuable once the same numbers come back often, several people work with them, or decisions need to be made faster and more reliably.

Excel becomes production work

The same exports, corrections, pivot tables and checks have to be repeated every week.

Reports arrive too late

Numbers only become available after the opportunity to steer has already passed.

Teams use different versions

Finance, operations and management look at reports with slightly different definitions.

Follow-up questions remain unanswered

A report shows what happened, but users cannot drill down to the cause or detail.

Deviations are spotted late

Targets, margins, stock, capacity or quality deviate without anyone receiving a timely signal.

Knowledge sits with a few makers

A dashboard makes definitions, filters and calculations transferable to more users.

Basics

What are dashboards & BI?

Dashboards and business intelligence translate data into management information. That can be an overview for executives or management, but also an interactive analytics environment for controllers, account managers, planners or operational teams.

A good dashboard does more than display figures. It makes clear which KPIs matter, which definitions apply, which filters are reliable and which action belongs to a deviation. Sometimes that is compact and visual; sometimes it is an analytics tool that lets users drill down deeply.

Illustration of dashboards and BI as the basis for management information
Data foundation

Dashboards & BI with and without a data warehouse

A dashboard does not always have to start with a data warehouse. For a defined question, a reliable source or a first prototype, a direct connection to Excel, a database, an API or exports can be enough. That can deliver value quickly and helps clarify which information users really need.

A data warehouse becomes useful when dashboards combine several sources, need to retain history, become slow, contain complex calculations or are used by many teams. Then you move logic out of the BI tool into a stable data foundation. That makes dashboards faster, easier to manage and less dependent on one report builder.

  • Without a data warehouse: suitable for pilots, simple reports or one clear source.
  • With a data warehouse: sensible for multiple sources, history, performance, governance and reuse.
  • The choice does not have to be final from the start: we can begin small and scale up later.
Data model

Dashboards & BI with and without a data model

A data model is not always needed immediately either. For a small dashboard, a simple dataset with clear columns may be enough. But once definitions recur across several reports, multiple teams use the same KPI or calculations become sensitive, an explicit data model pays off.

  • Without a data model: start quickly with a limited dataset and clear question.
  • With a data model: needed when KPIs, definitions and reuse become important.
  • A good model prevents the same measure from being calculated differently in every dashboard.

Technologies: Power BI, Tableau or R Shiny?

The right tool depends on users, management, existing licences, desired interactivity and the technical environment. Datalab is independent and would rather choose what fits than what is popular.

Power BI

Strong when organisations already work in the Microsoft ecosystem and want to publish dashboards quickly. Pay attention to performance, DAX complexity, licences and data preparation.

Power BI consultant

Tableau

Suitable for visual analysis, interactive exploration and organisations that value data visualisation highly. Source data quality and definitions remain decisive.

Tableau consultant

R Shiny

For custom dashboards, interactive web apps, input tools and analytics environments where standard BI tools are too limiting. Ideal when flexibility and control matter more than standard publication flows.

R Shiny consultant

Working with another BI system, such as Looker Studio, Qlik, Superset or Metabase? We are happy to think along about a suitable setup.

Value

What changes for your organisation?

Dashboards & BI make management information available faster and easier to discuss. The goal is not more charts, but less debate about numbers and more time for decisions, actions and improvement.

Illustration of a purposeful route towards better management information

Experience with organisations that rely on management information

Datalab works for retail, accountancy, public organisations, healthcare, logistics and knowledge-intensive teams.

They also trust Datalab

Approach

From information question to dashboard people use

We do not start with the chart, but with the decision that needs to be made. Which user looks at the dashboard, which action should become possible and which definition determines whether a value is good or bad?

Then we build iteratively: first the most important KPIs and datasets, then depth, filters, permissions, documentation and adoption. Where needed, we improve the underlying data source, data model or data warehouse at the same time.

100% independent

We are not tied to Power BI, Tableau, R Shiny or any cloud platform. The user question and management context determine the technology.

1.

Clarify questions and users

We determine which decisions, KPIs, reports and users are central.

2.

Organise data and definitions

We choose the right route: direct source, dataset, data model, data warehouse or a combination.

3.

Build and test the dashboard

We develop iteratively with real users, so filters, visuals and detail fit daily practice.

4.

Adoption and further development

We document definitions, train users and continue building on new questions or sources.

Partner

CFO and controller expertise when management information needs to be sharp

For dashboards, technology is only part of the work. KPIs need to make business sense, definitions must be explainable and reports need to connect with budgets, margins, forecasts and management meetings.

When financial or control expertise is needed, we can work with BPO - De Administratie. Datalab sets up the data, dashboards and BI environment; BPO helps as a part-time CFO/controller with KPI choices, interpretation, budget control and the management rhythm around the numbers.

Read about our cooperation with BPO
Frequently asked questions

Questions about dashboards & BI

Do we need a data warehouse for dashboards?

Not always. For a first dashboard, a reliable source or limited reporting, a direct connection may be enough. A data warehouse becomes especially useful with multiple sources, history, complex calculations, performance issues or reuse by several teams.

What is the difference between a dashboard and a report?

A report is often periodic and focused on accountability: what happened? A dashboard is usually more interactive and current: where are we now, what deviates and where should we drill down? In practice the forms sometimes overlap.

Can you improve existing Power BI reports?

Yes. We can make existing reports faster, clearer and more reliable. Sometimes the improvement is in Power BI itself; sometimes it is in the data model, source connection or moving calculations into a database or data warehouse.

Which tool do you recommend: Power BI, Tableau or R Shiny?

That depends on the organisation. Power BI often fits well in Microsoft environments, Tableau is strong in visual analysis and R Shiny is suitable for custom dashboards or interactive web apps. We advise independently and can also help through our consultant pages for Power BI, Tableau and R Shiny.

What do you mean by a data model for BI?

A data model defines how technical source data is translated into usable concepts, relationships and KPIs. This makes dashboards more consistent and prevents calculations from being reinvented in every report. Also read about DBT & data modelling.

Can dashboards replace Excel?

For recurring reporting and shared management information, often yes. Excel remains useful for ad-hoc analysis, checking and scenarios. The trick is to move structural reporting out of fragile spreadsheets while giving users enough flexibility for their own analyses.

How do we make sure dashboards are actually used?

By involving users early, making definitions explicit, not showing too many KPIs at once and connecting the dashboard to existing meeting and decision rhythms. Adoption is part of the work, not something that starts only after delivery.

Can you also create automated reports or alerts?

Yes. Depending on the tool, we can set up periodic reports, email updates, alerts or signals. This is especially useful when users do not look at a dashboard every day, but do need to know when a value requires attention. If a signal also needs to automatically start a follow-up action, Process Automation fits alongside it.

Are you mainly technical, or do you also help with KPIs?

Both. A dashboard only works when technology, definitions and business context come together. Where needed, we work with BPO - De Administratie for CFO and controller expertise around KPIs, budgets, margins and management reporting. For hands-on help with financial data integration or reporting structures, see our financial data consultant. For retail dashboards around margin, stock, channel performance and operations, Retail Studio is often a better fit.

How quickly can we start with a first dashboard?

That depends on the sources and how sharp the information question is. Often we can start with a compact first use case and then expand with additional sources, data models, dashboards or a data warehouse when needed.

Next step

Discuss your dashboard and BI needs with a specialist

In a short conversation, we map out your data sources, information needs and technical context and outline a feasible first step.

Schedule a call