Source connection

Google Analytics data in your data warehouse

Make Google Analytics data centrally available for reports, dashboards and analysis. Datalab sets up a fixed data flow so this source becomes part of your reliable data platform.

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Source profile

Use Google Analytics data structurally

When Google Analytics data is needed repeatedly, a fixed data flow helps keep reporting reproducible, current and manageable.

Google Analytics measures website and app usage, events, conversions and traffic sources. The data becomes manageable when it is linked to commercial or operational outcomes. In a data warehouse, you can combine this source with finance, operations, commerce, customer data or other systems, while keeping definitions and history centrally available.

Exports are not a reporting foundation

Manual files make recurring reports fragile and hard to control.

Context is often missing

Source data becomes more valuable when it sits alongside other systems.

Management needs to be visible

Monitoring, logging and error handling belong in a structural data flow.

Approach

How Datalab unlocks Google Analytics

We set up a controlled data flow from Google Analytics to your data warehouse. We start with the reports, KPIs and datasets you need repeatedly.

The connection can plug into an existing data warehouse or become part of a new data platform, so monitoring, documentation and future extension remain manageable.

Define source and reports

We start with the datasets, KPIs and reports you need on a recurring basis.

Set up the connection

We design authentication, extraction, loading logic and error handling for your Google Analytics environment.

Store the data

The data becomes centrally, historically and controllably available in your data warehouse.

Make it usable

We model the data for marketing and analytics reporting, dashboards and combinations with other sources.

Use cases

What can you use Google Analytics data for?

Google Analytics data helps strengthen recurring reporting and analysis around marketing performance reporting.

Solutions

Full solutions around Google Analytics

Google Analytics data can be part of broader data projects. That is why we show all solution areas in which data sources often come together.

Retail, E-commerce & Trade Full solution for margin, stock, sales channels and financial steering. View solution Accountancy Data platforms for benchmarking, client advisory and firm management. View solution Municipalities & Public Sector Secure data platforms and dashboards for policy, accountability and steering. View solution Organisations that want more from data From scattered sources to reliable dashboards, analyses and data products. View solution Finance Reliable financial reporting, forecasting and management information for CFOs and controllers. View solution

Frequently asked questions about unlocking Google Analytics

Which Google Analytics data can you unlock?

We can make Google Analytics data available when it is reachable through your environment, permissions and technical access. This may include campaigns, audiences, clicks, conversions, spend, sessions and performance metrics. Custom data can also become part of the same data flow.

Can you combine Google Analytics with other sources?

Yes. Once the data is centrally available, Google Analytics data can be combined with other relevant sources in the same data warehouse.

Can you connect to an existing data warehouse?

Yes. We can connect to an existing data warehouse or help set up a new data platform.

What does unlocking Google Analytics data cost?

That depends on the complexity of your Google Analytics setup, the available access, the number of datasets and what you want to do with the data in reports or dashboards. It does not have to be a large project: we can often start compactly with the most important datasets and then expand in a focused way.

Do we still need manual exports after the connection?

The aim is to replace recurring exports as much as possible with a fixed, controlled data flow from Google Analytics. For occasional checks an export can still be useful, but no longer as the basis for structural reporting.

Which BI tools can we use on the Google Analytics data?

Almost all common BI and reporting tools can connect to the unlocked Google Analytics data, including Power BI, Tableau, Excel and other tools that can connect to your data warehouse. We structure the data so users are no longer dependent on loose files.

Next step

Do you want to connect Google Analytics to your data warehouse?

Schedule a call. We will look at which Google Analytics data you need and which technical route fits your data platform.

Schedule a call